We can go through endless ‘full name’ web-site iterations. We probably should as ideas come into our head but the ‘idea’ I’d really like is the one where the idea can be come an ‘it’.

Remember Xerox? They defined copying. To copy something became to ‘Xerox it’. Now to search for something on the web you ‘Google it’ whether you actually use Google or not. There is often even an ‘eBay it’ to sell something on the web but this is not as generic. It does not mean sell something via any means on the web (where as ‘xerox it’ means to copy something whether you’re xeroxgraphy or some other technology.)

So what do we do? What is our ‘it’? Test it? Approve it?  Certify it? ‘It’ needs to be something that customers do. Maybe our ‘it’ is for consumers to ?? it in order to see if it is safe. Again, an ‘empty’ name becomes a better opportunity to define or ‘fill the name.’ Yahoo and Google were words prior to these companies defining them. Apple is a fruit that had nothing to do with computers. We don’t need this answer today but lets let it mull over and maybe something will come to us.